While many feel that attention is the new currency in todays world, attention is still not enough. If our goal is to motivate people to listen, decide, and act, attention must be complemented by connection.

Connection is a basic human need and our world is hungry for it. In business, connection often accounts for why one salespersons firm is selected over another, why one employee receives a promotion and another does not, and why some managers attract and retain top employees and others do not.

During connection an emotional charge is transmitted between sender and receiver. Quantum physics teaches us that focused attention generates energy. When we communicate, attention creates thoughts, thoughts stimulate emotions, and emotions result in electrical charges. Higher emotions such as love, empathy, and compassion transmit higher electrical charges, and higher electrical charges create what I call high voltage communications (HVC). It is here that we are our most effective as communicators.

We become high voltage communicators by harnessing the power of 4Ps: Personhood, Purpose, Persona, and Presence. Through their collective power, we communicate in a manner that is competent, confident, credible, passionate, and likeable. We garner attention and foster connection by building bridges, instead of creating ladders.