It’s now a proven fact that publishing ebooks on niche subjects can significantly boost your bank balance but finding those niches to market to can be a long and laborious task. So, if you’ve ever got to the stage of tearing your hair out with frustration because you don’t know where to look to find suitable niche markets to sell information products to, then worry no more!

In this article I’m going to remove the mystery surrounding niche marketing and show you some very simple methods to give you more product ideas than you could ever have dreamed of.

You may think it a little strange to start with Amazon. After all, why would you even attempt to compete with something so big? Well, of course, you’re not competing with them but if you go to their site to the “books” section and type in a niche subject that you’d like to base a product on, you’ll be given a long list of subjects and sub-subjects. For example, if you type in “fishing” as your niche subject, you won’t just see products on fishing. You’ll also find products on “ice fishing”, “salmon fishing”, “bass fishing”, etc. Cast your eyes down the results very carefully and you’ll be amazed at how many subjects crop up that you would never have come up with by yourself.

Also, don’t forget that you will have one big advantage over Amazon, no matter what the size of your online business . . . you will be able to deliver your products INSTANTLY to your customers. Some people just can’t wait! To be able to get your prized information product instantly, and not have to wait those frustrating few days for an item to arrive in the mail, is sometimes just what the customer wants. You’ll also find that they’re prepared to pay a higher price too, just for the privilege of an instant download. They might see a physical book as only worth about - but with a downloadable product, quite often the customer will happily pay up to a time. For some reason, the value of these types of products is perceived totally differently so take advantage of it. Find out what the customer is looking for and provide it for them!

Another handy tool that is available to you for free can be found at the Freekeywords Wordtracker site. Again, as with at the Amazon site, simply key in your niche subject and then, within a few seconds, you’ll have a long list of sub niches, all ready and waiting for you to come up with information products on! An added advantage of Wordtracker is that you will also have access to seeing how many people have been searching for each particular niche subject so, by comparing different niches, you’ll be forearmed as to which are the most popular subjects in terms of searches, long before you’ve invested any time and effort in getting your project off the ground.

Maybe you’ve heard of the “For Dummies” series of books. Again, you might think this is a large company that has got the market well and truly covered and, yes, you’d be right but it doesn’t mean that you can’t use that to your advantage. Go to their website and you’ll be able to find a whole load of niche subjects, all of which could be potential projects for you to sell.

Possibly one of the best ways to research niche subjects is by going to an Article Directory. Whilst there are many article directories on the internet, one of my favourites is Go Articles. I expect you’re beginning to see a pattern here by now in that you simply go to the site, put in your niche subject and sit back and wait for thousands of ebook subjects to appear on your screen. Jot down anything that appeals to you (make your list as long as you like, the longer the better!). Then, by using the Wordtracker tool that I discussed earlier, you can find out how many people are searching on each particular subject as a way of double checking that there is a viable market for your product. Any search figure of about 5,000 or over a month means that the market is keen enough for you to be able to make a profit from selling information products to the hungry buyers.

Before you know it (and with very little effort) you’ll have a list of niche subjects so long that you’ll be wondering if you’ll ever have enough time to produce a product for every subject. Don’t worry about this. It’s far better to have a list that is too long rather than to still be struggling to come up with any ideas at all.